Everyone wants to scale. But scaling a leaky bucket just makes you lose water faster. The sequence is the strategy.

Unit economics are weak. Churn is high. Availability bias says 'we're growing!' — but growth into a broken model just accelerates the loss.

Decision: fix the leaky bucket first, THEN scale. This is usually the right call. Optimize before scaling — the sequence is the strategy.

A marketing team spent $2M scaling ads into a conversion funnel with a 0.5% close rate. Fixing the funnel first would have cost $50K.

The pitfall: using growth metrics to avoid fixing core problems. Volume feels good. Retention tells the truth.

Scale is a multiplier. It multiplies strengths — and it multiplies weaknesses. Fix first so the multiplier works for you, not against you.

Insight: scale multiplies what already exists — strengths AND weaknesses. Fix the foundation before pulling the lever. Now let's find your leaky bucket.

Today's exercise: think of something you want to grow or scale — a project, team, product, or habit. Run two questions on it.

Question 1: Is the current version working well at small scale? What's the evidence? Not 'I think so' — actual retention, satisfaction, or results.

Question 2: What would break if you scaled 3x right now? Write it down. That thing you just named is exactly what to fix before you scale.

Now write your fix. One specific improvement to make before scaling. Set a deadline. Not 'someday' — a calendar date, this week or next.

Constellations appear around the compass now — the fixed stars of good judgment, each one a principle mastered and made part of the night sky.